In "Sex 'R' Us", Douglas mainly confronts the idea of how girls and women have been sexualized. This chapter begins with addressing the provocative Calvin Klein ads in the 1960's, where the commercials apparently "looked like 'runaway kids' coaxed from bus stations by exploitative adults" (Douglas 154). She examines the mainstreaming of pornography and how it affects females, and looks at the concept of the "sexpert". A sexpert is typically "white, young, heterosexual, slim, busty, beautiful, and a middle- or middle-upper-class female" (Douglas 156), and are active sexual agents who have the power to get what they want through sex and sexual display. The 90's began an era of corporations profiting from the sale of sex, influencing many young girls and how they thought they should act. The murder of Jon Benet Ramseyin started a media frenzy for the sole reason that she was a hypersexualized toddler. In general Douglas speaks of how the sexualization of women is different from the sexualization of men, and how this might influence the female social status. She also examines the question of whether enlightened sexism is truly beneficial for women.
Rebecca Walker's chapter on "Lusting for Freedom" is an example of third-wave feminism.
Walker uses her own experiences with sex to emphasize that sex can be more than what is typically understood. She explores the notion that sex can lead to self-actualization, and that it is a place where a woman is able to learn on her own how the world relates to her. Walker believes that in society today, there is a need to build a bridge between sex and sexuality. She believes that, "The way we experience, speak about, and envision sex and sexuality can either kill us or help us to know and protect ourselves better" (Walker 19).
In Sonia Shah's chapter on "Tight Jeans and Chania Chorris", she investigates how western culture and sexuality, along with feminism, are interchangable and can be viewed in different contexts. Shah struggled as a feminist in her family with her hypersexualized sister, and experience inner turmoil until she realized that not all feminist situations are the same, and that many don't recognize cultural duality. She comes to the conclusion that white feminist ideas could not be grafted onto her indian family's ideas of how to lead life.
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